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Writing an Elevator SpeechContact usMarketing & Sales Tips

by Joyce Hayne

You’re at a networking event and you have a goal to meet 25 people. You need to have a well-rehearsed elevator speech to quickly introduce yourself to all those prospective customers.

In one minute, you need to explain who you are, what you do, and provide a reason for someone to invest their time talking to you. To motivate a person to talk to me, I like keeping a bit of intrigue, so the prospect is tempted to ask a question to discover more information. For example, I may say, “I help companies generate new business in the hospitality industry.” They’re often curious how I would do that and then I’ve started a conversation.

Try a few different versions of your speech to see which one achieves the best results.

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