August 2011

BC Liquor Industry

BC’s 672 private liquor store (LRS) sales from Apr 1-Aug 27:
Refreshment Beverage $33,665,313 / 0.5% increase* / 51.4% marketshare
Beer $236,649,110 / 0.1% increase* / 44.8% marketshare
Wine $76,443,295 / 8.4% increase* / 20.9% marketshare
Spirits $99,508,188 / 3.0% increase* / 31.9% marketshare
*change over same period in 2010
Source: BC Liquor Distribution Branch

Alberta Hotels - August 2011

Occupancy 68.4% / 4.1% increase over 2010
Average Daily Rate $142.19 / 0.4% increase over 2010
RevPar $97.29 / 4.6% increase over 2010
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Food & Beverage - August 2011

Total Receipts in Aug for F&B were $601.8 million up 7.0% over 2010
Source: Statistics Canada, Food Services and Drinking Places

BC Hotels - August 2011

Occupancy 78.3% / 2.8% increase over 2010
Average Daily Rate $147.91 / 2.3% increase over 2010
RevPar $115.76 / 5.1% increase over 2010
Source: Canadian Monthly Lodging Outlook by STR & HVS

US Business Travel

The GDS travel database shows month bookings for conferences and business-related travel in the US have grown each month since July 2010.
Source: Industry Trends, Scotiabank, August 2011

July 2011

Alberta Hotels - July 2011

Occupancy 70.4% / 4.9% increase over 2010
Average Daily Rate $146.26 / 0.57% decrease over 2010
RevPar $102.97 / 4.3% increase over 2010
Room Supply 2.6% increase
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels - July 2011

Occupancy 77.2% / 3.9% increase over 2010
Average Daily Rate $146.54 / 0.49% increase over 2010
RevPar $113.13 / 4.4% increase over 2010
Room Supply 0.6% increase
Source: Canadian Monthly Lodging Outlook by STR & HVS

Western Canadian Economy

BC’s output growth is forecast to average 3.0% for 2011-12.
Alberta’s growth will average nearly 3.8% in 2011-12.
Source: Provincial Trends, Scotiabank, July 2011

Global Tourism

The World Tourism Organization predicts travel receipts will increase by a healthy 4½% in 2011.

Alberta Tourism

In July independent visits to Banff & Jasper National Parks were up 1.8% from July 2010.
Source: Government of Alberta Tourism Parks & Recreation Market Monitor

June 2011

Alberta Hotels June 2011

Occupancy 65.6% / 2.7% Change
ADR $142.33 / -1.7% Change
RevPAR $93.37 / .86% Change
Source: Canadian Lodging Outlook June 2011 by STR & HVS

BC Hotels June 2011

Occupancy 70.4% / 6.9% Change
ADR $143.44/ 1.0% Change
RevPAR $100.98/ 7.1% Change
Source: Canadian Lodging Outlook June 2011 by STR & HVS

BC Liquor Industry

Quarterly sales in litres from April to June 2011 compared to same quarter previous year

Domestic beer +1.22%
Imported beer -2.6%
Domestic coolers & ciders -2.25%
Imported coolers & ciders +4.49%
Domestic spirits -5.79%
Imported spirits +0.53%
Domestic wine +0.60%
Imported wine -1.59%
Source: BC Liquor Distribution Branch Quarterly Market Review June 2011

March 2011

Alberta Hotels First Quarter Results - Jan 1-Mar 31, 2011

Occupancy (excluding resorts) 58.0% / 4.6% Change
ADR (excluding resorts) $124.61 / +0.7% Change Source: Alberta Tourism Market Monitor May 2011
Air passenger volumes were up 3.7% in 2010 in Calgary and flat in Edmonton
Direct entries from the US were down 2.5%
Direct entries from other countries were up 0.2%
Source: Travel Alberta

BC Hotels First Quarter Results Jan 1-Mar 31, 2011

50.4 % Occupancy / -5.8% Change
ADR $121.22 / -24.7% Change [mainly due to the Olympics in 2010] Source: PKF Consulting
Room revenue in BC increased 12.2% in 2010 from the previous year to just under $1.96 billion.
Hotel occupancy in BC increased 1.5% to 60.3% in 2010 compared to 2009.
Source: BC Stats Infoline Issue 11-14, April 8

BC Liquor Industry

Retail Sales by Product Category for Fiscal Year Ending March 31, 2011
Spirits $735,873,000 0.8% increase
Wine $862,793,000, 4.1% increase
Packaged Beer $962,120,000, 6.0% decrease
Draught Beer $132.539,000, 4.8% decrease
Cider/Coolers $119,119,000, 4.8% decrease
Source: BC Liquor Distribution Branch

National Travel

In the National Travel Outlook projects the following for 2011:
Business Travel Overnight Domestic 3.5% increase
Pleasure Travel Overnight Domestic 3.4% increase
US Overnight Travel 2.1% increase
Overseas Overnight Travel 4.9% increase
Source: Canadian Tourism Research Institute, Conference Board of Canada, Fall 2010 (Preliminary) Forecast

February 2011

Alberta Food & Beverage - Feb. 2011

According to results from Statistics Canada's Food Services and Drinking Places survey, Alberta's total receipts for February 2011 were up +7.8% to $591.8 million, compared to February 2010 ($548.8 million).
Source: Alberta Tourism Market Monitor May 2011

January 2011

British Columbians aged 15 years and over spent an average of $792 on beer, wine and spirits in 2010. Newfoundland and Labrador ($953) was the only province with higher per capita sales of alcoholic beverages than BC. Beer remained the most popular alcoholic beverage in BC, followed by wines ($251) and spirits ($218). Nationally, per capita sales of beer ($326) dominated the market.
Source: BC Stats Infoline