The Publican Advertising RatesContact us
| Full color | Width | Height | 1x | 4x** | Package** |
|---|---|---|---|---|---|
| Marketplace | 2.25" | 2.75" | $405 | $365 | $345 |
| Product Showcase | 1.5" | 8.5" | $520 | $470 | $445 |
| 1/4 Vertical | 3.5" | 4.5" | $655 | $590 | $555 |
| 1/4 Horizontal | 7.5" | 2.5" | $655 | $590 | $555 |
| 1/3 Vertical | 2.35" | 9.5" | $925 | $830 | $785 |
| 1/3 Horizontal | 7.5" | 3.5" | $925 | $830 | $785 |
| 1/2 Vertical | 3.5" | 9.5" | $1230 | $1110 | $1045 |
| 1/2 Horizontal | 7.5" | 4.5" | $1230 | $1110 | $1045 |
| 2/3 Vertical | 5" | 9.5" | $1730 | $1555 | $1470 |
| 2/3 Horizontal | 7.5" | 6.5" | $1730 | $1555 | $1470 |
| Full Page Inside* | 8.5" | 11" | $2285 | $2055 | $1945 |
| Inside Cover* | 8.5" | 11" | $2545 | $2290 | $2165 |
| Back Cover* | 8.5" | 11" | $3145 | $2830 | $2675 |
| Advertising Feature | 2 Pages | $3020 |
*Add 1/8" bleed to page. Ensure all text is no less than 1/4" from trim. ** Per insertion
ABLE BC members receive a 10% discount on above rates.
- All rates are subject to HST and are based on receiving completed digital artwork.
- For black & white ads, subtract 20% from the above rates. Cover positions must be full colour.
- For premium positioning, add 15%. Insert rates are available upon request.
ABLE BUYERS' GUIDE AND THE PUBLICAN
ABLE Members - Position your company as a key supplier to ABLE members by reaching buyers year-round in the Buyers' Guide, in addition to 4 ads in the magazine.
ADVERTISING FEATURE
There is only one Supplier Profile promotional feature in each issue. This great marketing tool is a 2-page spread, written and designed by EMC staff. The cost for this exclusive double-page spread is $3,020 + HST.
SPECIFICATIONS FOR SUPPLIED ADS
Please read carefully
- All ads must be 300 dpi, including all text and images contained in the ad.
- Ensure that all fonts are converted to curves.
- Digital files must be supplied as a high resolution PDF.
- Ads must include bleed where noted above (*).
- Live area of all ads is 1/4" from all edges.
- Please provide a hard copy proof of your ad.
- Files less than 3 MB can be emailed to info@emcmarketing.com
- For files over 3 MB, please call for instructions to upload the file.
PRODUCT SHOWCASE SPECIFICATIONS
Showcase ads require one 300 dpi high resolution image of the individual bottle, the product name and country of origin along with an 70-word description, bottle size, LRS price, SKU, phone number, and website.
Download the 2012 Magazine Advertisers' Rate Guide here.
Online Advertising Rates
Button - Rotating
- 35 px wide x 126 px high
- Button ad in addition to a print ad - $25.00/month
- Button ad only - $33.00/month
Button - Exclusive on all main pages
- 35 px wide x 126 px high
- Button ad in addition to a print ad - $150.00/month
- Button ad only - $198.00/month
Banner - Rotating
- 738 px wide x 88 px high
- Banner ad in addition to a print ad - $75.00/month
- Banner ad only - $100.00/month
Banner - Exclusive on a specific page
- 738 px wide x 88 px high
Banner ad in addition to a print ad - $150.00/month - Banner ad only - $200.00/month
Banner - Exclusive on all main pages
- 738 px wide x 88 px high
Banner ad in addition to a print ad - $450.00/month - Banner ad only - $600.00/month
The Details
Ads can change once per month at no charge. If you want to change your ad more than once per month, there will be $25.00 change fee.
Prices are based on a minimum 3-month booking and continue on 3-month increments. All web advertising will be invoiced quarterly at the same time as the publishing date of the magazine.
All ads must be approved. Rates are subject to HST.
"We have seen FANTASTIC SUCCESS from our advertising in The Publican. We've reached new accounts... All of them then ask for the full portfolio which generally leads to INCREMENTAL BUSINESS and an ONGOING BUSINESS RELATIONSHIP. We're thrilled with the results!"