EMC Publications

Liquor Retailer CirculationContact us


Liquor Retailer is read by Owners and Managers of independent and chain liquor stores in Alberta as well as by executives in the head office of all chains. These buyers continually source new products and have decision-making authority. Secondary readership is by liquor store staff who influence buying decisions.


  • Print: 1,690
  • Published quarterly
  • Liquor Retailer is distributed by subscription and controlled circulation.

Digital Circulation & Online Presence

Liquor Retailer is emailed to ALSA members each quarter and the digital issue has links for emails and websites. The magazine in posted on LiquorRetailer.com with the current issue featured on the home page. It is also posted on ALSA's and EMC's websites.

Extra Circulation

The Fall issue is given to every delegate at the Alberta Liquor Industry Conference.

Download the Liquor Retailer 2019 Media Kit here.

"The Publican and Liquor Retailer are very targeted publications that are directed to our customer base. As a smaller organization, we need to have a specific strategy to engage our customers. The Publican and Liquor Retailer are optimal trade mediums that we believe assist us in providing our audience an understanding of who we are and how we position ourselves in the marketplace." - Dave Lecuyer, Business Development Manager, McClelland Premium Imports