EMC Publications

Liquor Retailer Advertising RatesContact us

Full colorWidthHeight1x4x**Package**
1/8 page3.5"2.25"$345$310$on request
Product Showcase1.5"8.5"$430$390$on request
1/4 Vertical 3.5"4.5"$540$490$on request
1/4 Horizontal7.5"2.5"$540$490$on request
1/3 Vertical2.35"9.5"$760$685$on request
1/3 Horizontal7.5"3.5"$760$685$on request
1/3 Square4.85"4.5"$760$685$on request
1/2 Vertical3.5"9.5"$1015$915$on request
1/2 Horizontal7.5"4.5"$1015$915$on request
2/3 Vertical5"9.5"$1430$1285$on request
2/3 Horizontal7.5"6.5"$1430$1285$on request
Full Page Inside8.5"11"$1885$1695$on request
Inside Cover8.5"11"$2095$1885$on request
Back Cover8.5"11"$2595$2340$on request
Advertising Feature2 Pages$2825$on request

** Price per ad. Each ad is invoiced quarterly.


Contact joyce@emcmarketing.com with all advertising inquiries.

ALSA partners receive a 10% discount on the above rates.

All rates are subject to local tax and are based on receiving completed digital artwork.
Design services are available at an additional charge; please ask for a quote.
Premium positions are subject to a 10% surcharge. Insert rates are available upon request.


Each issue provides an opportunity for one supplier to be profiled in an exclusive 2-page advertising feature. This profile is a great sales tool for your team to show prospective clients.

One of EMC’s writers will interview key staff at the company and compile the story. You are given the opportunity to edit the article before it goes to print. EMC’s graphic designer will incorporate the company’s image into the double-page spread so that it is consistent with your other marketing materials.

The investment for this supplier profile is $2,825 + tax.


Please read carefully

  • All ads must be 300 dpi, including all text and images contained in the ad.
  • Ensure that all fonts are converted to outlines.
  • Digital files must be supplied as a high resolution PDF.
  • Full page ads must include 1/4” bleed, live area is 1/2” from all edges.
  • Files less than 5 MB can be emailed to info@emcmarketing.com
  • For files over 5 MB, please call for instructions to upload the file.


Product Showcase ads require one 300 dpi high resolution image of the individual bottle, the product name, type of product, and country of origin along with a 85-word description, bottle size, wholesale price, SKU, phone number, and website.

Download the Liquor Retailer Media Kit 2019 here.

DIGITAL Advertising Rates on liquorretailer.com

LiquorRetailer.com is a mobile-friendly, one-stop resource for news and information covering all aspects of liquor, whether you sell liquor over the counter or from behind the bar.

This media kit describes opportunities for advertisers to reach this unique, valuable audience.

Audience and demographics

LiquorRetailer.com audience: Owners, managers, bartenders and industry executives.

LiquorRetailer.com is a comprehensive source of industry news, trends, people profiles, events, and in-depth information for anyone in the liquor industry, particularly in Western Canada.

Reaching this audience can be difficult and expensive, however, LiquorRetailer.com is heavily promoted to the industry through social media including Twitter, Facebook, Instagram and LinkedIn as well as print (Liquor Retailer magazine and The Publican magazine) ensuring you reach your target audience and help them stay current on your products.


Buyer’s Guide: The Buyer’s Guide section of the website offers a great opportunity to showcase your company and products in a very cost-effective manner.

Straightshots!: This subscription-based bi-weekly e-newsletter provides the industry with the very latest news and helps to drive continuous traffic to the site. Advertising opportunities are available for StraightShots! independent of the website or in various online and print combinations. Contact us for package rates.


Online Advertising Opportunities
Ad prices are listed as flat rates.

Our site refers to the Interactive Advertising Bureau for standard ad sizes and file size limits. Please refer to www.iab.net/guidelines/508676/508767/displayguidelines for additional information on ad specifications.


Position SizeQuarterly  Monthly
HP Leaderboard 728x90 $500.00$1350.00*
Medium Rectangle 300x250 $300.00 $810.00**
Reg. Leaderboard 728x90 $200.00 $540.00**
Supplier Showcase Video 300x300 $500.00 $1350.00
Article Page 300x250 $200.00 $540.00

* fixed placement

** prices are in rotation of 5 ads

The Home Page Leaderboard is a fixed placement.

Fixed placements are available for other positions, so please call for availability and pricing.

All other ads are in a rotation of a maximum of 5 advertisers (your ad will appear a minimum of 20% of all page views).

Annual rates available upon request.

Buyers’ Guide

You can list your company under one or more category in the Guide.

Following are annual rates for participating in the Guide.
Each position is completely web-enabled with links to your website and email address.

Company listing - one category $350.00
Additional categories $50.00 each
Enhanced listing - with logo and 50-word description $150.00



The e-newsletter is sent out bi-weekly and prices are based per quarter (6-7 issues). There are only 2 positions available.

Header Leaderboard - 468x60 $700.00 quarterly
Footer Leaderboard - 468x60 $500.00 quarterly

Annual rates available upon request. All rates are subject to local tax.

For more information on digital advertising, please contact Joyce Hayne - 


604-574-4577 or 1-800-667-0955



The EMC Advantage

EMC’s publications are targeted to Niche Markets

Position your company as a preferred supplier to specific markets by building an integrated campaign in both the BC and Alberta markets with EMC’s publications:

  • Liquor Retailer - all liquor stores and chain head offices across Alberta
  • InnFocus - hotels, resorts, motels, and corporate hotel offices in BC
  • The Publican - independent and rural agency liquor stores, bars, pubs, nightclubs, and lounges throughout BC

Online Content & Links

Archives of all magazines are available on both EMC’s website and the associations’ sites. Hyperlinks take buyers to your website. Each issue is also emailed by the associations.

Local & Trusted Editorial

EMC’s leading edge editorial is created for the local provincial market, so everything is relevant to our readers. Impartial, well researched editorial is trusted by the industry.

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