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"The Publican and Liquor Retailer are very targeted publications that are directed to our customer base. As a smaller organization, we need to have a specific strategy to engage our customers. The Publican and Liquor Retailer are optimal trade mediums that we believe assist us in providing our audience an understanding of who we are and how we position ourselves in the marketplace." - Dave Lecuyer, Business Development Manager, McClelland Premium Imports