EMC Publications

The Publican Circulation InformationContact us


Owners and General Managers responsible for buying liquor, products, and services for their private liquor stores, pubs, and bars across BC are mailed The Publican each quarter. These buyers are sourcing new and unique products and have decision-making authority. Secondary readership is by bartenders, servers, and liquor store staff who influence the buying decision.

Distribution in BC

By subscription and controlled circulation

  • Pubs, Bars, Lounges & Nightclubs - 1,860
  • All Independent Liquor Stores - 670
  • All Rural Agency Liquor Stores - 220
  • Suppliers and Industry Contacts - 200


  • Published quarterly
  • 2,920 copies per issue

Digital Circulation & Online Presence

The Publican is also emailed out each quarter and all ads have hyperlinks that can be directed to a specific landing page. The magazine is also posted on ABLE BC's website and EMC's site.

Extra Circulation

The Winter issue of The Publican is distributed to all delegates at the BC Liquor Conference.

Download The Publican 2019 Media Kit here.

"The Publican and Liquor Retailer are very targeted publications that are directed to our customer base. As a smaller organization, we need to have a specific strategy to engage our customers. The Publican and Liquor Retailer are optimal trade mediums that we believe assist us in providing our audience an understanding of who we are and how we position ourselves in the marketplace." - Dave Lecuyer, Business Development Manager, McClelland Premium Imports